

‘I believe that if you keep an open mind, you can bring opportunities, knowledge and success to everything you achieve in your career.’
With confidence and persistence, I’ve always pushed myself to adapt and gain knowledge so I can apply better design solutions to every customer experience. My journey from a Junior web designer/coder to now a Lead Product Designer displays my passion for UX to deliver great experiences.
For me, design isn't just a job description, it’s a powerful lens for solving complex problems. My passion lies in crafting engaging, frictionless end-to-end experiences that make sense to the user from start to finish.
In my recent roles, I've been actively contributed in shaping the product roadmap and strategy for the team. Beyond that, I've taken the initiative to also use this an opportunity to help in shaping the group strategy and the UX vision. I deeply care about having an impact and pushing the boundaries.
A product designer with 16 years of experience and a first class bachelor's degree in design. I thrive on solving complex customer problems, helping shape better user experiences, therefore my design leadership balances user needs and business goals to deliver real impact. I take ownership of problems end-to-end; from ambiguous brief through research, vision, and cross-functional alignment to shipped outcomes with measurable impact.
© 2023 by kirtiram.co.uk. | Kirti's Portfolio
CV
Kirti Devi Ram
London, UK
Fluent in both Figma and code (HTML/CSS), which means I collaborate effectively with engineers and designs translate cleanly into production. At Xero I have designed AI-driven payroll experiences to set product direction and vision and am currently exploring how AI tools can elevate the design process.
Experience
Apr 2024 - Jul 2026
Xero
Lead product designer
Jan 2023 - Mar 2024
Cazoo
Senior product designer
Jan 2017 - Jan 2023
BT/EE
Product designer
Jan 2013 - Dec 2016
Bauer Media
Senior digital designer/Front end developer
Dec 2010 - Jan 2011
Nickelodeon, Christian Aid, Publicis Modem, Rank Interactive
Freelance Web Designer
Education
BSc (Hons) Multimedia Tech & Design (First Class)
2002 - 2006
Brunel University
AVCE Advanced IT (AA)
GNVQ IT (Distinction)
AVCE Advanced IT (AA)
1999 - 2002
West Thames College
GNVQ IT (Distinction)
GCSE English & Maths (C)
Additional Skills
Responsive design
Front end Coder
Team Work
Skills
100%
UX
Visual
100%
Research
80%
Strategy
70%
Coding
40%
Coding
40%
languages
English
Second
Hindi
Native
Punjabi
Second