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‘I believe that if you keep an open mind, you can bring opportunities, knowledge and success to everything you achieve in your career.’

With confidence and persistence, I’ve always pushed myself to adapt and gain knowledge so I can apply better design solutions to every customer experience. My journey from a Junior web designer/coder to now a Lead Product Designer displays my passion for UX to deliver great experiences.

For me, design isn't just a job description, it’s a powerful lens for solving complex problems. My passion lies in crafting engaging, frictionless end-to-end experiences that make sense to the user from start to finish.

Learn more about my design process

In my recent roles, I've been actively contributed in shaping the product roadmap and strategy for the team. Beyond that, I've taken the initiative to also use this an opportunity to help in shaping the group strategy and the UX vision. I deeply care about having an impact and pushing the boundaries.

A product designer with 16 years of experience and a first class bachelor's degree in design. I thrive on solving complex customer problems, helping shape better user experiences, therefore my design leadership balances user needs and business goals to deliver real impact. I take ownership of problems end-to-end; from ambiguous brief through research, vision, and cross-functional alignment to shipped outcomes with measurable impact.

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Kirti Devi Ram

© 2023 by kirtiram.co.uk.  |  Kirti's Portfolio

CV

Kirti Devi Ram

Fluent in both Figma and code (HTML/CSS), which means I collaborate effectively with engineers and designs translate cleanly into production. At Xero I have designed AI-driven payroll experiences to set product direction and vision and am currently exploring how AI tools can elevate the design process.

Experience

Apr 2024 - Jul 2026

Xero

Lead product designer

Jan 2023 - Mar 2024

Cazoo

Senior product designer

Jan 2017 - Jan 2023

BT/EE

Product designer 

Jan 2013 - Dec 2016

Bauer Media

Senior digital designer/Front end developer

Dec 2010 - Jan 2011

Nickelodeon, Christian Aid, Publicis Modem, Rank Interactive

Freelance Web Designer

Education

BSc (Hons) Multimedia Tech & Design (First Class)

2002 - 2006

Brunel University

AVCE Advanced IT (AA)

GNVQ IT (Distinction)

AVCE Advanced IT (AA)

1999 - 2002

West Thames College

GNVQ IT (Distinction)

GCSE English & Maths (C)

Additional Skills

Responsive design

Front end Coder

Team Work

Skills

100%

UX

Visual

100%

Research

80%

Strategy

70%

Coding

40%

Coding

40%

languages

English

Second

Hindi

Native

Punjabi

Second

Say Hello 🙋🏻‍♀️

Strenghts

Customer centric
Collobrative
Driven
Motivated
Focused
Responsive design
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